Facebook Advertising Rise in Value, Challenging Small Businesses
Paying to advertise on Facebook is nothing new, but the rising cost of ads may soon make it more difficult for small businesses to thrive on the site. Specifically, marketing teams that have a limited budget might need to look elsewhere to gain a presence in the social networking world. In July, Facebook revealed that the average price of an advertisement on its website grew 123 percent in the most recent quarter compared to one year ago, according to the Wall Street Journal. As a result, ad revenue has increased 67 percent. “The price of ads correlates to the value that they create,” Dave Wehner, Facebook’s chief financial officer, told the Journal. “We continue to focus on making those ad units better and better, more relevant and targeted for the people who use Facebook, as well as for marketers. However, it’s becoming more challenging for small marketers to make ends meet with expensive advertisements. In many cases, marketers don’t have the budget to continue with their Face...