Sunday, 19 June 2016

Facebook Advertising Rise in Value, Challenging Small Businesses

Paying to advertise on Facebook is nothing new, but the rising cost of ads may soon make it more difficult for small businesses to thrive on the site. Specifically, marketing teams that have a limited budget might need to look elsewhere to gain a presence in the social networking world.

In July, Facebook revealed that the average price of an advertisement on its website grew 123 percent in the most recent quarter compared to one year ago, according to the Wall Street Journal. As a result, ad revenue has increased 67 percent.

“The price of ads correlates to the value that they create,” Dave Wehner, Facebook’s chief financial officer, told the Journal. “We continue to focus on making those ad units better and better, more relevant and targeted for the people who use Facebook, as well as for marketers.

However, it’s becoming more challenging for small marketers to make ends meet with expensive advertisements. In many cases, marketers don’t have the budget to continue with their Facebook strategy. Some don’t have the time and effort to dedicate to the advertising program, cancelling out the benefits.

Online Marketing on a Tight Budget

If Facebook advertising has become financially challenging for you, there are a few ways you can reap the benefits of online marketing without breaking the bank. One method is to opt for old-fashioned free online marketing. This means refocusing on providing meaningful, sharable content on websites where you can post updates for free (think Twitter or LinkedIn).

Another way to market efficiently online is to turn to your blog. Here, you can craft posts that include keywords and concepts that are picked up by search engines, resulting in more reach. If it’s been awhile since you took your company blog seriously, there’s no better time to revamp it than when you’re pinching pennies.

Chart on Cost to reach 1000 people via online advertising

Facebook’s advertising price may be increasing, but it is still a much cheaper option that other popular online avenues like Google Adwords and LinkedIn ads.  No to mention the ever growing value behind Facebook ads.  S0, before you eliminate Facebook advertising from your marketing strategy, weigh the pros and cons, setting money aside.

About 42 percent of marketers said that Facebook was critical to their business in 2012, according to Hubspot. This is a 75 percent increase from respondents who were surveyed back in 2009. The significance of Facebook as a marketing tool is undoubtedly rising to proportions that can’t be ignored.

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Saturday, 14 May 2016

5 Tips to Make the Most Out Of Your New Facebook Timeline

The folks at Wildfire released a report recently detailing the results of some brands that had launched their timeline in advance of the March 31 deadline date.
Some takeaways of the report:

For brand pages with under 1 million fans (A cross-section of samples representing the fan page sizes of over 95% of Facebook), all changes in engagement statistics were markedly positive. This includes increase in:
  • People Talking About This
  • Comments per post
  • Post likes
Photos and videos are now generating more engagement. Photos are now tops when it comes to generating comments, and videos are best at generating shares, outperforming photos or ‘status updates’ by over 90%. Status updates are still the most likely way to generate ‘likes’.

Regular pinned posts perform the same or better as other posts, but pinned photo posts are outperforming all other content types in terms of likes, comments, and shares.

All in all, the report certainly conveys that the timelines are working for brand pages, especially for small business ones. This is especially true with photo/video posts, which is probably attributed to the new timelines featuring more engaging ways to host different types of media.

Having had a week to spend on our own timeline and view some others, I’ve come up with some tips on how to get the most out of your brand new page.
Use our Facebook Timeline Guide as a resource if you still haven’t set up yours.

1. Make Use of Pinned Photo Posts

This is the obvious #1 if you read the Wildfire report above. Pinned photo posts are outperforming all other types of content. A pinned photo post gives you an opportunity to provide eye-catching content and have it live prominently on your page for an extended period of time.

2. Post a Video

There might be nothing more valuable to a small business Facebook brand page than generating shares. A ‘share’ is essentially free advertising for your business. Videos have the best chance of going viral, and early reporting is showing us that fans are way more likely to share a video than other types of content.

3. Customize Your Tabs

The ‘default’ graphics for your apps might not be as engaging or fitting with your brand as you’d like them to be. With most apps, you can customize this button to your liking. Here’s how:
  1. Click on the arrow next to your tabs that features the # of apps displayed
  2. Click on the ‘pencil’ of the app thumbnail you’d like to change
  3. Choose ‘Edit Settings’
  4. Click change and upload your new image (The size for this thumbnail is 111×74 pixels)

4. Tell Your Story

If you haven’t yet, think of at least five milestones for your business and use the ‘Milestone’ option to tell your story. Let your fans know that your milestones have been created and you can even post a milestone when you’re done, postmarking it with “Told My Story to Facebook”.

5. Update Your ‘About’ Page

One of the first things a fan will do on your page is check out your company profile. It’s often difficult to find this information on websites as it takes some site navigation, but it’s always in the same place for every business on Facebook

Use the ‘About’ section to:
  • Tell your story (Don’t be too wordy, but get enough of the point across so new visitors certainly understand what you do)
  • Tell your mission statement
  • Include a link to your website or other social networks
  • Include calls-to-action just like you might on your website
Have fun with your new brand page. Test different types of content and media to see if you might get more engagement now than you had with the older brand page layout.

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Friday, 21 November 2014

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Tuesday, 29 April 2014

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Wednesday, 16 April 2014

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Saturday, 22 February 2014

5 Ways To Get More Facebook Likes And Fans.A lot of likes/Shares/Followers mean you have lot of visitor, are talking about your service.

Fb is exciting. It is the place the people are. They obtain there to be social and organizations marketplace there simply because it's where the individuals are and they want to get their organization in front of them.

A lot of network entrepreneurs and organization homeowners usually instances make the miscalculation of spamming their personalized or company Fb page all about their item or company. If this is you, you are probably turning absent very good potential prospects. The urge to do it is powerful, specially if every person else in your company is performing it. But stop. Resist the urge.

You are not desperate for that A single particular person to be a part of your business or that One particular man or woman to get your product. When you situation oneself appropriately leveraging the ideas of Attraction Advertising and marketing, you will have hoards of folks knocking at your doorway which is considerably better than just that One particular.

Right here are five easy and fun ways to get far more Facebook Likes and Fans on your Fb Fan Web page. Keep in mind that "Likes" really don't automatically mean loyal and interactive Supporters. You have to preserve partaking with them, offering worthwhile content material and presenting yourself in a way that is magnetic via Attraction Advertising and marketing principles.

If you do not know what Attraction Marketing is, is the theory of providing price, details and answers to other folks and far more specifically prospective potential customers. You will in no way seem at your organization or your prospective customers the identical and you will attract limitless streams of men and women.

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This is a paid choice but 1 that can get you a ton of likes in just days based on your budget. You can also get the value per click on down to mere pennies when you concentrate on appropriately. From your Fan Web page, on the leading right aspect, go down to "Encourage With An Advert." From there you can produce your ad. There are 3 varieties of ads Sponsored Stories - Web page Submit Like Story, Sponsored Stories - Page Like Tale, and a Facebook advert. Hold in thoughts that you will not be ready to do a Sponsored Story until 2-three weeks following your Fan Webpage has been set up. This is due to the fact Facebook is rendering the enthusiasts and all round just developing your website page. If you try to do it, it will only arrive up as twenty prospective enthusiasts. Just be affected person and keep examining again. In the meantime, produce an Advert. When you do this you can travel people to your Supporter Web page or to an exterior website link. If you are a community marketer, do not push them to your company replicated revenue web page. It supplies no value to the recipient and Fb will reject it anyhow, so preserve your time and generate them to your Supporter Web page or another website page of worth. The advertisement have to totally symbolize and explain what the person is heading to expertise after they click. If your advert receives rejected, preserve tweaking it until it is accepted.

2) Be Social:

Once you set up your Supporter Web page, go to other equivalent web pages in your specialized niche and Like that webpage, employing your Fb persona by means of your Supporter Website page. Make comments on posts you really feel strongly about and can insert benefit to. Phone out specific folks in the comment thread in which you like what they have to say. This in turn will have them checking out your webpage, and "Like" it so they can see what is likely on with you, what you are about, what you have to say, what you have to offer.

3) Enthusiast Page URL in Your E mail or Website Signature:

This is clear but usually instances individuals are so hectic with the specifics of their other marketing techniques, they usually forget it.

4) Twitter Invitation:

Develop a Twitter account if you do not presently have one. four-5 times through the working day, Tweet an invitation: "Hey, sign up for me in excess of at my Fb Supporter Page, (your Admirer Webpage deal with right here)"

5) "Like" Like Minded People:

This is very enjoyable! 1st, from your Enthusiast Website page, go up to the "search" bar and begin liking other web pages in your specialized niche. Then go into individuals web pages and like the web pages they like. You are generating a stream of like-minded spots and individuals to join with. Next, "Like" individuals that like that Fan Web page by way of your Fb page as your persona. When I say this, I mean when you produced your Fb Webpage, you likely produced it via your personal account. So when you click on on your Fb Web page, you can go to 'Use Facebook As (your identify)" and then start off introducing friends that you see on your facet bar, or in other Web pages you like. These men and women have comparable pursuits as you, so you want to join. Be confident that when you Friend them, that you also variety a individual information. You should be personal to create a romantic relationship. The double whammy you can get them to like your persona web page and your fan website page. You first friended them by way of your persona with a personal message and in your information explain to them to pop on over to your Enthusiast Webpage at (your supporter webpage identify listed here.) This is the way to get them in excess of to your enthusiast page.

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Thursday, 6 February 2014

Buying Facebook likes is the best way to generate likes in an instant. More Facebook likes give a perfect and much needed exposure to your profile.

Facebook has been one of the most popular social sites across the internet. It is visited by millions of people everyday across the world making it the best platform to promote business and increase online recognition. However with the wide range of competition happening across this site, it is not easy establishing a name especially when you are a newbie, so there is a need for you to buy Facebook likes. 

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Buying Facebook likes is the best way to generate likes in an instant. More Facebook likes give a perfect and much needed exposure to your profile. If you are advertising your products and services through Facebook, then buying Facebook likes would be a great investment because Facebook likes serves as a medium that will help you to make a distinguished position in the industry and also for you to reach the peak of success.

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Buying Facebook likes will surely provide a new dimension to your business. There are many sites offering these services across the internet. Choose the best site that offers cheap prices and reliable services. Buy Facebook likes cheap now and see what it can bring to your popularity.

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• When you acquire your purchased Facebook likes, your chances of getting seen and be heard inside Facebook increases. It’s really just a numbers game. The more likes you have, the more often people on Facebook will see your content. If you want an army of raving fans talking about you, try getting Facebook likes now.

• The more likes you have in the name of your business or personal fan page, the more credibility you earn in the market and you will be more prominent than your competitors.

The prime objective of a social media promotion is getting as much traffic on your fan page and website as possible. This means that the more likes you have, the heavier the traffic on your page will be and the heavier the traffic you have, the more your popularity and brand recognition increases. Visitors on the internet like to rely on companies that have high number of Facebook likes. They will trust you and go in for your product and service if you have an impressive number of likes. Facebook is a large community and the more fans you have on your page, the better you become in convincing potential customers that you are genuine.

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